Bad SEO: What Not to Do in Search Engine Optimization

Search engines such as Google, Yahoo or Bing will flag your web site as spam or eliminate it from search results if you’re caught using SEO tactics that artificially inflate the popularity or contextual relevance of your web site. Once your web site is flagged as spam or banned from search results, it’s nearly impossible to get back into the top.

Search engines provide the most traffic to your web site or blog, so if you want to be on the top in the search results I’ll show you few tips what not to do in search engine optimization.

What Not to Do in Search Engine Optimization

1. Hidden keyword’s: Don’t try to hide a list of your keywords in a very tiny font in the
footer or in the same color as your website’s background. Google will find it sooner or later and flag your website as spam.

2. Purchase Links: Incoming links are an important factor from the SEO point of view, so web sites that pay for incoming links or publish links that have been paid for by another site are flagged as spam and removed from search results entirely. Now the question is: How Google knows which links are paid and which are not ? Google doesn’t know that, but Google knows that the rapid growth of incoming links isn’t natural behavior of web sites.

3. Publish links with false content: Search engines views pages filled with links or ads as spam. Be sure every page and post on your web page provides more original content than links.

4. Copying other’s content: Don not republish content that’s already been published on another website. Not only is that plagiarism, but Google considers it a spam tactic and will penalize your website for it. Publish only unique content, this is the key to success.

5. Keyword stuffing: Don’t overuse keywords. Including your keywords within your content is allowed, but if you overuse your keywords or publish lists filled with your keywords in your web site’s footer or sidebar, search engines could view that as keyword stuffing and marked your blog or web site as “suspicious”.

6. Exchange reciprocal links: Don’t exchange links for the purpose of building PR, It’s really a waste of your time. However, do swap links with web pages that are relevant to your web site, if these sites would be valuable to your users.

7. Flash web sites: Yes, Flash web pages are beautiful, that’s true. But most search engines don’t like Flash web sites – not all the search engines can index the content of Flash, and if they do, it’s not free of errors. They won’t be able to direct the visitors to the proper page. So, better to avoid flash because is not friendly from the SEO point of view.

If you know more tips about what not to do in search engine optimization, please put your comment bellow.

May.24, 2011/SEO, Web Design Tips/Comments 5

5 Comments to “Bad SEO: What Not to Do in Search Engine Optimization”

  1. Lex Koff | May 25th, 2011 at 19:19

    Thanks for these tips =)) however you can actually get away with some things like “Copying other’s content” if you have a high reputable site/domain =)

  2. Kavya Hari | June 2nd, 2011 at 10:19

    Initially, i hate copied contents :(

  3. PascaleA | June 3rd, 2011 at 12:42

    Good post, good tips. Thank you! ~ Have a good day! ~

  4. Daryl Basarab | June 10th, 2011 at 18:23

    As a communist I employ your tactics, thanks.

  5. Pixelbox Design | September 17th, 2011 at 21:33

    excellent article, some very useful information, many thanks.